1. Setting Communications Objectives, 2. Key Messages, 3. Target Audiences
4. Communications Methods, 5. Aids to Communications Planning
6. Cost of Communications, 7. Monitoring and Evaluation, 8. Case Studies


Key Messages
The Communications Topic Group has established the following key messages for the London Biodiversity Partnership:
• 1. London is home to a rich diversity of plants and animals;
• 2. Biodiversity makes London a better place to live and work;
• 3. We can all help protect and care for biodiversity in London.

These messages should be included in all London Biodiversity Partnership communications to external audiences - the 'outside world'. The language used to deliver them, and any other additional messages, will have to be tailored to suit different audiences - 'planner speak' will not be understood by young children, for example. Where possible, the language used should be clear and simple, free from jargon and acronyms.

Care must also be taken to ensure that the messages communicated to different target audiences are consistent. Messages should complement each other and form part of a coherent whole - it would be confusing and counter-productive if communications made on behalf of the London Biodiversity Partnership contradicted each other.


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