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Generic Actions
PART 6 OF 8
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Communications
Greater London is home to some 7 million people and is one
of the most diverse cities in the world. Effective communication
with Londoners is essential to the success of the London Biodiversity
Action Plan. Apart from raising awareness, we must secure
an understanding of the issues involved and provide opportunities
for all people to become actively involved in action.
There is currently a great deal of activity to educate and
involve the public in nature conservation in London, carried
out by Local Authorities, Government agencies and a wealth
of voluntary bodies and local volunteer groups. These activities
include guided walks, open days, themed events, practical
workdays, and environmental education activities with the
formal education sector. Some of these events, when well publicised,
are extremely popular with the public. However, there is concern
that the people attracted to environmental events do not fully
represent all of London's society, and that some areas of
London are better served than others.
There is a wealth of experience and expertise in London and
across the UK in the field of communicating biodiversity issues
to the public. The Partnership recognises the need to tap
into this resource and develop new and innovative mechanisms
to ensure that all Londoners have a real opportunity to experience,
understand and participate in biodiversity conservation and
the Biodiversity Action Plans.
The Communications Topic Group is the Partnership's sub group
for issues of education, marketing, media and involvement.
New partners are welcomed.
Objectives, Actions and Targets
Objective 1: Provide strategic communications
support for the partnership.
Target 1: To maintain the LBP website as a
key information resource for partners and other users.
| Action |
Target Date |
Lead |
Other Partners |
| 1.1 Maintain, update
and develop website |
Ongoing |
LBP Project Officer |
Communications Working Group |
Target 2: Report on progress, achievements and activities across partnership.
| Action |
Target Date |
Lead |
Other Partners |
| 1.2 Produce an annual report |
Ongoing |
LBP Project Officer |
Communications Working Group |
| 1.3 Produce and
distribute information bulletin for the Partnership |
Every 3 months |
LBP Project Officer |
Communications Working Group |
| 1.4 Hold an annual event |
Annual |
LBP Project Officer |
Communications Working Group |
Objective 2: Effectively support the communications
work of the individual HAPs/SAPs.
Target: Ensure action plan partners have
support and guidance when undertaking press and publicity.
| Action |
Target Date |
Lead |
| 2.1 Review Communications Guidance Notes |
Annually |
Communications Working Group |
| 2.2 Provide reactive
advice and support for partners in producing press releases,
leaflets, organising events |
Ongoing |
Communications Working Group |
| 2.3 Collate and
maintain all information materials produced by the Action
Plans and, if possible, make them available through the
website |
Ongoing |
Communications Working Group |
| 2.4 Identify opportunities
for displays to be loaned to events and venues around
London |
2004 |
Communications Working Group |
Objective 3: To produce a communications strategy
to set out how the Partnership can encourage a greater understanding
of biodiversity conservation and involve a wider audience
in the delivery of the action plans.
Target: Communications Strategy produced
and agreed by early 2001.
| Action |
Target Date |
Lead |
| 3.1 Produce guidance
to ensure effective promotion of action as part of the
London Biodiversity Action Plan |
Achieved 2001 |
Communications Working Group |
| 3.2 Identify additional
communication actions for each habitat and species action
plan that can be implemented under the umbrella of the
London Biodiversity Partnership |
2005 |
Communications Working Group |
| 3.3 Produce Communications Strategy |
2005 |
Communications Working Group |
1.
Site management, 2.
Habitat protection, 3.
Species protection, 4.
Ecological Monitoring,
5. Biological
recording, 6. Communications, 7.
Funding, 8.
Built Structures
Download the full Generic Actions document in
pdf
or text format
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