Communications
Topic Group
18 May 2000
BTCV
Attendees:
Patrick Wilson (BTCV)-Chair
Julie Brownbridge (GLA)
James Farrell (London Biodiversity Partnership)
Karen Kemmis-Betty (WATCH, LWT)
Tamsin Maunder (LWT)
Sarah Jennings (EN)
Chris Skinner (RSPB)
Apologies: Nick Radford (EN), Ruth Hayhurst (Wildlife
2000), John Cotton (Going for Green), Malcolm Whitehead (WWT),
Tony Jones (Havering)
1. GLA update
from James / Julie:
 |
LEU
staff have been assigned BAP species and habitats + Boroughs.
James able to provide a list on request. This is still a temporary
measure. No decisions have yet been made by the Mayor.
|
|
The
Project Board have recommended that the GLA nominate a Chair
for the Partnership |
|
The
difference between the Biodiversity Action Plan and the Biodiversity
Strategy has yet to be clarified formally. The Partnership
hope that they will produce the BAP (with GLA as a partner)
while GLA produce the strategy. The existing confusion does
not help communication! |
Action: James to write to Darren Johnson + ensure
that all those in the Partnership are kept informed.
2. Big discussion over the
audience/mechanism matrix. Decided that this was a useful exercise
(which we may revisit) but that problems such as subjectivity
(and general confusion!) hindered itˆs use. Agreed to produce
a more simple matrix with crosses linking mechanisms to each audience
Agreed contents of `communication planning guidelinesˆ
and allocated sections. These guidelines to be finalised before
the next Steering Group meeting on 14 July and then sent out to
all those producing HAPs/SAPs etc:
|
Introduction (JF)
|
|
Key messages to be included in all communication
(CS)
|
|
Key audiences for the Partnership (to be
agreed at next meeting) + checklist of audiences to be considered
in individual plans (CS)
|
|
Key mechanisms + inspirational examples
(LWT)
|
|
Matrix
linking mechanism to audience - to be filled in at next meeting
(JF) |
|
Evaluation
/ monitoring (PW) |
Timetable: 9 June - draft sections to be sent
through to PW for collation. PW to email out to group.
23 June - comments on draft guidelines to be
sent to PW. PW to email 2nd draft out before next meeting.
3. Agreed that the group also needs to produce
a strategy (with actions) for the Partnership - this should include:
launching the action plans, communication between the core Partnership
and the Boroughs, promoting BAP and the Partnership in London
etc etc. This strategy to be discussed at the next meeting.
4. James currently bidding for money for his post
and for a marketing post (possibly 2/3 days a week).
5. Mathew Frith/Alister Hayes and James are
producing a paper `cracking the cultural codeˆ. James has been
pondering over ideas for ways of launching the action plans in
December and suggested that we hold a ˆculture and natureˆ event.
This idea to be explored at the next meeting.
Next meeting: Thursday 29 June - 10.30am, GLA
Home
