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Communications Topic Group
14 March 2000
English Nature
Brief summary of where we've
got so far
with the strategy:
Aims & Objectives:
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To
raise awareness and increase understanding of biodiversity
in London |
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To
get people, organisations & groups involved in contributing
to the London
BAP process, and to individual HAPs and SAPs
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Key Messages (generic)
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LONDON'S
BIODIVERSITY IS UNIQUE AND VALUABLE -
but it is also endangered |
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BIODIVERSITY
IS GOOD FOR YOU - it enhances the quality
of life of all Londoners |
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YOU
CAN HELP CONSERVE AND ENHANCE BIODIVERSITY IN LONDON
- get involved and take
positive action |
Attendees:
Paul Outhwaite (RSPB) chair
Julie Brownbridge (LEU)
James Farrell (London Biodiversity Partnership)
Ruth Hayhurst (Wildlife 2000)
Karen Kemmis-Betty (WATCH/LWT)
Nick Radford (EN)
Emma Robertshaw (LWT)
Chris Skinner (RSPB)
Patrick Wilson (BTCV)
- The chair welcomed new partners.
- Apologies were given from John Cotton (Going for Green ‚ JF
to meet with him 17.3.00) and Malcolm Whitehead (WWT), who would
not be attending until the Wetland Centre is underway.
- Minutes were signed off.
- JF outlined the structure of the Partnership for the new partners.
- JF reported back from the last meeting of the Steering Group
(2.2.00).
- The Group stated their objectives ‚ what they expected to
contribute and receive from their involvement.
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PO/CS:
Provide mechanism for funding of Project Officer. Deliver
benefits to Biodiversity through development of nature reserves
(Lee Valley, SW London Reservoirs, Rainham Marshes). Involve
people through field teacher schemes (Hyde and Richmond Parks),
YOC Groups. Promote environmental literacy. Looking for higher
profile as result. |
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RH:
Promote Biodiversity and conservation through events in 6
SW boroughs. Exchange of publicity. Wildlife 2000 can provide
communication lessons for the Partnership. |
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ER:
All LWT work connected to London BAP. Events, publicity. Lead
on chalk grasslands and gardens Habitat Action Plans. Able
to make links with other sectors to benefit the Partnershipˆs
work. Also links with local communities (eg Saltbox Hill).
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KB:
23 WATCH groups in London. Communication with children, teachers
and volunteers through publications and training. LWT have
a literacy pack - numeracy planned. |
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PW:
BTCV on the Steering Group. Long term ‚ BAP can help deliver
high quality educational/training for volunteers. Can provide
links to Local Authorities and Housing Associations. Want
publicity. |
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NR:
EN involved throughout Partnership structure. Mainly statutory
sites and protected species but also LNR promotion and grant
schemes (BAP and LNR). Link to Government and specialist expertise
in head office. |
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JB:
LEU and LEEF work on school grounds, wildlife sites. Mayor
barred from specific education work but opportunity to work
strategically. |
- Charter: General concerns over what it is trying to achieve
and who it is aimed at. Suggestion that a Charter for schools
involves children in its design. Action: CS/KB to re-word
by 1.4.00, with greater readability.
- Agenda items 8, 9 and 10 were considered to be mechanisms
for delivery. The Group focussed the remaining time on a communication
strategy
- Communication Strategy: This is needed for the Partnership
as a whole and therefore for the Group. Action: RH to email
Wildlife 2000ˆs Target Audience. All to respond with additions
to RH before next meeting.
- PW was elected to chair the Group for one year (to 31.3.00).
Paul Outhwaite has now stood down and his help over the years
was gratefully acknowledged by the group.
- Next meeting: April 6th, 2000 at London Wildlife
Trust, Harling House, 47-51 Great Suffolk Street, London SE1
0BS.
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