Communications Topic Group
18 May 2000
BTCV
Attendees:
Patrick Wilson (BTCV)-Chair
Julie Brownbridge (GLA)
James Farrell (London Biodiversity Partnership)
Karen Kemmis-Betty (WATCH, LWT)
Tamsin Maunder (LWT)
Sarah Jennings (EN)
Chris Skinner (RSPB)
Apologies: Nick Radford (EN), Ruth Hayhurst (Wildlife 2000), John Cotton (Going for Green), Malcolm Whitehead (WWT), Tony Jones (Havering)
1. GLA update from James / Julie:
 | LEU staff have been assigned BAP species and habitats + Boroughs. James able to provide a list on request. This is still a temporary measure. No decisions have yet been made by the Mayor. |
| The Project Board have recommended that the GLA nominate a Chair for the Partnership |
| The difference between the Biodiversity Action Plan and the Biodiversity Strategy has yet to be clarified formally. The Partnership hope that they will produce the BAP (with GLA as a partner) while GLA produce the strategy. The existing confusion does not help communication! |
Action: James to write to Darren Johnson + ensure that all those in the Partnership are kept informed.
2. Big discussion over the audience/mechanism matrix. Decided that this was a useful exercise (which we may revisit) but that problems such as subjectivity (and general confusion!) hindered it’s use. Agreed to produce a more simple matrix with crosses linking mechanisms to each audience
Agreed contents of ‘communication planning guidelines’ and allocated sections. These guidelines to be finalised before the next Steering Group meeting on 14 July and then sent out to all those producing HAPs/SAPs etc:
|
Introduction (JF) |
|
Key messages to be included in all communication (CS) |
|
Key audiences for the Partnership (to be agreed at next meeting) + checklist of audiences to be considered in individual plans (CS) |
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Key mechanisms + inspirational examples (LWT) |
| Matrix linking mechanism to audience - to be filled in at next meeting (JF) |
| Evaluation / monitoring (PW) |
Timetable: 9 June - draft sections to be sent through to PW for collation. PW to email out to group.
23 June - comments on draft guidelines to be sent to PW. PW to email 2nd draft out before next meeting.
3. Agreed that the group also needs to produce a strategy (with actions) for the Partnership - this should include: launching the action plans, communication between the core Partnership and the Boroughs, promoting BAP and the Partnership in London etc etc. This strategy to be discussed at the next meeting.
4. James currently bidding for money for his post and for a marketing post (possibly 2/3 days a week).5. Mathew Frith/Alister Hayes and James are producing a paper ‘cracking the cultural code’. James has been pondering over ideas for ways of launching the action plans in December and suggested that we hold a ’culture and nature’ event. This idea to be explored at the next meeting.
Next meeting: Thursday 29 June - 10.30am, GLA